Aima A05
Launch in Brazil
For the Brazilian launch of the AIMA A05, Nexxt PR led the communication strategy to introduce the brand’s electric mini car to the local market. The work focused on positioning the vehicle within the conversation around urban mobility, electric transportation and accessible innovation, generating visibility across relevant media and strengthening AIMA’s presence in Brazil.
Through strategic press relations, message development and media coordination, Nexxt PR helped transform the A05 into one of the most talked-about mobility launches in the country.
The campaign also included the development of key messages for the Brazilian press, with a focus on explaining the A05’s role as a compact electric mobility solution for urban use. Nexxt PR worked to translate AIMA’s global strength into a local narrative, highlighting the brand’s international expertise, the vehicle’s practicality for Brazilian cities and the growing demand for new alternatives in sustainable transportation.
